Tivo to Slow
TiVo is preparing to introduce services to help advertisers be noticed even when viewers skip through commercials on its digital video recorders.
Kimber Sterling, director for advertising and research sales at TiVo in Alviso, Calif., confirmed a report of the planned services that appeared yesterday in The Los Angeles Times. The services include "fast-forward tags," which will allow an advertiser to pay for its logo or another image to appear on part of the screen when viewers fast-forward through its commercials. Advertisers will not be able to buy tags for display during commercials by their competitors, Mr. Sterling said.
Bareoke Night
You're on stage, you're in your underwear and you can't remember the words to 'Mandy' -- no, you're not in Barry Manilow's worst nightmare, you're just in Pittsburgh, where they're putting the ''naked'' back into karaoke. Shy would-be Shanias and Axls, take heart: Stripping for a song is entirely optional at Tennyson Lodge, but the club's exotic dancers are on hand to provide barely-clothed backup.
Bareoke Night
TiVo is preparing to introduce services to help advertisers be noticed even when viewers skip through commercials on its digital video recorders.
Kimber Sterling, director for advertising and research sales at TiVo in Alviso, Calif., confirmed a report of the planned services that appeared yesterday in The Los Angeles Times. The services include "fast-forward tags," which will allow an advertiser to pay for its logo or another image to appear on part of the screen when viewers fast-forward through its commercials. Advertisers will not be able to buy tags for display during commercials by their competitors, Mr. Sterling said.
Bareoke Night
You're on stage, you're in your underwear and you can't remember the words to 'Mandy' -- no, you're not in Barry Manilow's worst nightmare, you're just in Pittsburgh, where they're putting the ''naked'' back into karaoke. Shy would-be Shanias and Axls, take heart: Stripping for a song is entirely optional at Tennyson Lodge, but the club's exotic dancers are on hand to provide barely-clothed backup.
Bareoke Night
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