This DVD Will Self-Destruct in 48 Hours
Today marks the release date for producer Howard Rosenman's new independent film "Noel" on about 100 movie-theater screens throughout the country. But around the same time, it also will be available on disposable DVDs sold on Amazon.com. Later, on the Sunday after Thanksgiving, "Noel" will air on Time Warner Inc.'s TNT cable channel.
The DVD release comes with a hitch: The $4.99 disc will be coated with a chemical that makes the movie unplayable 48 hours after the package has been opened.
The point of the self-destructing discs? Producers of "Noel" hope they will help whip up preliminary buzz for the film, while preserving sales of a permanent DVD that will be released later.
Walt Disney Co. is using the same technology, known as Flexplay, on a trial basis in certain markets around the country, offering disposable versions of already-released movies for consumers who don't want the hassle of returning a rental DVD.
www.flexplay.com
Today marks the release date for producer Howard Rosenman's new independent film "Noel" on about 100 movie-theater screens throughout the country. But around the same time, it also will be available on disposable DVDs sold on Amazon.com. Later, on the Sunday after Thanksgiving, "Noel" will air on Time Warner Inc.'s TNT cable channel.
The DVD release comes with a hitch: The $4.99 disc will be coated with a chemical that makes the movie unplayable 48 hours after the package has been opened.
The point of the self-destructing discs? Producers of "Noel" hope they will help whip up preliminary buzz for the film, while preserving sales of a permanent DVD that will be released later.
Walt Disney Co. is using the same technology, known as Flexplay, on a trial basis in certain markets around the country, offering disposable versions of already-released movies for consumers who don't want the hassle of returning a rental DVD.
www.flexplay.com
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